Building your online strategy is key for your small business to succeed in the digital world.
About this event
When you go online with your business there are many pieces to the puzzle. How do you make them all fit together?
Telling the story of your business in a way that is clear, concise and appealing is your first step.
Then telling this story online in a way that is effective and achievable is your next challenge. For a start, you need to consider:
- Your website
- Digital communications
- Are you selling online?
- Social Media - Twitter, Facebook, Instagram and LinkedIn just to name a few.
- Cyber Security
- Customer data, managing it securely and privately
- Business software, SaaS and integrated workspaces.
- Digital Marketing - Adwords, Boosts, Mailchimp and more.
This workshop is about considering how these elements work together. By having a clear picture of which elements apply to your business, you can start to put together your digital strategy.
With this digital strategy in place, you can set about building your online presence.
Finally, once you’ve built it, you need to prepare for an ongoing practice of reviewing, improving and distilling your story to reach out to a broader audience.Book your spot